Work


I work with a diverse range of clients, from global brands to innovative startups, across industries including wellness, tech, homebuilding, and the arts. With a focus on increasing engagement, driving leads, and building cohesive brand identities, I bring creativity and strategic precision to every project to help my clients achieve impactful results.

Lincoln Construction

DIGITAL MARKETING | BRAND STRATEGY | COMMUNICATIONS

Collaborated with Lincoln Construction to improve their lead generation efforts and build their brand’s authority in the competitive homebuilding industry. The strategy focused on developing SEO-rich content, innovative tools like cost calculators, and highly targeted social media campaigns. The project resulted in:

  • 7.5% increase in leads year-on-year

  • 17.5% CTR on Google Ads campaigns

  • 333% growth in Instagram link clicks.

Additionally, gated content and newsletters were introduced, creating new opportunities to engage and convert prospective clients.

Anja Lee & Co.

DIGITAL STRATEGY | CONTENT STRATEGY | CONTENT WRITING

Collaborated with Anja Lee & Co., a TV chef and founder of an online cooking club, to attract new leads, elevate brand visibility, and increase engagement in preparation for launching a new venture. By implementing a tailored digital strategy that included ghostwritten newsletters, blog content, and lead-generation campaigns, the project achieved a 136% boost in website clicks within three months. The newsletter engagement also strengthened significantly, positioning the brand for continued growth and success.

YMCA

DIGITAL ADS | LANDING PAGE BUILD

I worked with the YMCA on a targeted digital campaign to promote their "No Joiner Fee" promotion across four Greater Vancouver locations. With a comprehensive approach including landing page design, paid search (Google Ads), paid social (Facebook & Instagram), and email automations, the campaign generated impressive results:

  • An estimated 113% Return on Ad Spend (ROAS), with revenue exceeding ad spend.

  • Increased website conversions and streamlined lead-nurturing through automation.

Logitech

CREATIVE PROJECT MANAGEMENT (DIGITAL)

Led and delivered high-quality digital content that resonated with both consumer and professional audiences. I oversaw the production of key assets such as infographics, guides, case studies, and social media content. By aligning the brand’s messaging across platforms and ensuring consistent visual storytelling, I helped Logitech strengthen its global brand presence, drive audience engagement, and maintain its reputation as a leader in innovation and design.

Pinterest

CONTENT CURATION | DATA ANALYTICS | COPYWRITING

Supported Pinterest in developing a data-informed content strategy to increase user engagement and retention on the platform. By curating a mix of on-trend and evergreen editorial content tailored to user interests across 26 verticals, the project:

  • Boosted engagement among Pinterest Canada users by 60% in just five months.

  • The strategy also enhanced user retention rates and improved the performance of editorial campaigns by leveraging key cultural moments and trend forecasting.

NETGEAR

CREATIVE PRODUCTION | ART DIRECTION

Worked with NETGEAR to create a cohesive and modern digital content strategy that elevated their brand across global B2B and B2C audiences. By producing high-quality monthly photo and video shoots, overseeing creative production, and aligning visual assets with their brand voice, the project significantly improved the consistency and quality of their digital presence. These efforts supported product launches, driving a boost in engagement and resulting in a stronger connection with their target markets.

Align & Shine

COPYWRITING | BRANDING & MESSAGING

Worked with Align & Shine to establish their brand identity and craft a cohesive digital presence that effectively communicated their mission in the wellness and personal development space. The project involved developing their mission, vision, and values, alongside writing impactful website copy and creating the tone for their initial social media campaigns